The official Pokémon website has announced that a special Pikachu promotional card for the Pokémon Trading Card Game will be distributed starting early next month, to commemorate the 2024 Pokémon World Championships. The cards, which feature a Pikachu battling a Mew, are illustrated by Atsushi Furusawa, who was a semi-finalist in the Pokémon Card Game Illustration Grand Prix, and has since illustrated more than 40 cards for the game.

As part of a continuing collaboration with Mie Prefecture in Japan for the Pokémon Local Acts program, a range of merchandise featuring Oshawott, the official Ambassador Pokémon for the prefecture, is being released as part of a promotion centered around the Shima Spain Village theme park.

Gaming journalist Casey Defreitas from IGN has gotten an exclusive first look at new Pokémon merch that will be available exclusively at the 2024 Pokémon World Championships, which this year are being held at the Hawai'i Convention Center in Honolulu. A short video showcasing all of the newly revealed merchandise has also been posted by IGN on their official account on X (formerly Twitter).

After over two months of waiting, the final original song of the Project VOLTAGE collaboration between Pokémon and the Vocaloid character Hatsune Miku has now been released, with the music video for Champion (チャンピオン) by Kanaria making its debut on the artist's own official YouTube channel.

Just in time for the first anniversary of Pokémon Sleep, The Pokémon Company has launched two new themes for the LINE social messaging app. The Pokémon Sleep: Good Morning and Pokémon Sleep: Good Night themes can be purchased in the LINE shop for ￥370 or 150 LINE Coins in Japan, or in other countries at the local currency equivalent of the USD$2.99 price tier.

The American footwear brand Crocs is expanding their collaboration with the Pokémon brand this year, previewing four new Gen I designs coming sometime in 2024, though no specific date has been given. Following the Pikachu design from earlier this year, Jigglypuff, Charizard, Gengar, and Snorlax will each feature on Crocs’ Classic Clog, with the Pokémon’s colors in a swirled design on the upper and a monochrome sole.

From July 27th onwards, the Pokémon Center official storefront in Japan will offer seven new plush toys as part of their 'Comfy Cuddlers' line. The Comfy Cuddlers collection debuted in July of 2022 in Japan, and consists of mini 'pocket plushes'—versatile toys than can serve as side-by-side collection displayables, desk toys, or as the name suggests, cuddling. Each Comfy Cuddlers plush is hand-washable, and features a soft, easy-to-clean design.

Pokémon Centers in Japan are adding some new sleepy plushes to their lineup inspired by the first anniversary of Pokémon Sleep. The app’s mascot Snorlax will feature as a plushie with Pikachu asleep on its belly for ¥6,930 ($43.90 USD), and the sleeping Gengar, Eevee, and Larvitar plushies come in at ¥3,520 ($22.30 USD) each. These four will be available at Pokémon Centers across Japan beginning July 20th, and at the Pokémon Center Online beginning July 18th.

A press release from The Pokémon Company International earlier today has announced a collection of Pokémon activities, displays, and distributions that will be taking place at the upcoming Comic-Con International 2024, which is being held later this month from July 25th-28th, with a special preview night being held on July 24th. These include an interactive booth where attendees can learn more about Pokémon Horizons: The Series, and a special early distribution of Roy's Fuecoco for Pokémon Scarlet and Violet. A variety of other Pokémon-related activities and attractions, including TCG tournaments, will also be running during this event.

Gelato Pique, the Japanese loungewear retailer that launched their first Pokémon Sleep collection shortly after the app’s launch last year, is back with a second round of cozy apparel in an even larger collab. The new 43-piece collection features men’s, women’s, kids’, and infant apparel, plus accessories and bedding. It will be available at Gelato Pique, MASH, and Usagi stores across Japan on July 26th, as well at Gelato Pique, MASH, and Usagi’s websites, and Gelato Pique’s US website.

The Pokémon Company is showing off lots of new merch coming to Pokémon Centers in Japan over the coming weeks, with the largest collection being the new “Secrets of Might,” which stars Palafin in its Hero Form. The new collection is styled after American comic books and features Lokix, Boltund, Kingambit, and more Pokémon in action-packed poses. “Secrets of Might” will arrive at Japanese Pokémon Centers on July 20th and at the Pokémon Center Online on July 18th.

July 10th marked the start of reservations for the 2024 Worlds Pokémon Center Pop Up Store this August 14th to 18th in Honolulu, Hawaii. The announcement was made via Play Pokemon's social media channels, where they shared that those who register may have "the opportunity to purchase exclusive merchandise" at the 2024 Pokémon World Championships, which will kick off on August 16th and end on August 18th. However upon the website's release, many users reported that they were unable to register, or that they had to continually refresh the page in order to secure a reservation.

The Pokémon Company announced today some interesting new additions coming to customers in Japan. Following their inclusion in another recent merchandise line, Walking Wake, Gouging Fire, and Raging Bolt will be making their plush debuts at Japanese Pokémon Centers beginning July 13th and at the Pokémon Center Online on July 11th. Each plush will retail for ¥4,950 ($30.79 USD). All three Paradox plushies will also be available via Amazon Japan on July 20th, though quantities are expected to be very limited.

Fans of the Pawmi evolution family will be excited to find an entire new collection starring the Mouse Pokémon coming to Pokémon Centers in Japan. The “Pawmi No Mure” collection, featuring homegoods, stationery, and plenty of plushes, will arrive in-store at Pokémon Centers on August 3rd and at the Pokémon Center Online on August 1st. In addition, the Pokémon Cafés in Tokyo and Osaka will begin offering Pawmi, Pawmo, and Pawmot themed menu items, also starting on August 3rd.

The Pokémon Company has announced lots of new goods coming to Pokémon Centers in Japan this summer, with the soonest to arrive being a collection of summery apparel, homegoods, and stationery with some traditional Japanese pieces. The “summer festival” collection, which stars Kitakami Pokémon like Ogerpon and Pecharunt, arrives at Pokémon Centers in-store on July 6th and at the Pokémon Center Online on July 4th.

The newest set of plush additions to Pokémon Centers in the West are some Paldea and Kitakami natives that debuted earlier this year at Pokémon Centers in Japan. Pawmot, Pawmo, Finizen, Poltchageist, and Sinistcha are available now at Pokémon Centers serving the US, U.K., and Canada. The newly opened Pokémon Centers for New Zealand and Australia don't have the new plushes yet, continuing to be the last to have new merch available for purchase.

Singapore’s largest supermarket chain, FairPrice, which brought fans Pokémon-embossed OREOs earlier this year, have announced a new collection of Pokémon products called “Living with Pokémon.” The 11-piece collection features Pikachu, the Eeveelutions, and more Pokémon designs across home goods and travel products. ”Living with Pokémon” will be available at FairPrice locations across the country and at their website from July 4th until September 25th.

Following the soft-launch on May 31st, the popular Pokémon Center Online Store has now received its official opening for Pokémon fans in Australia and New Zealand.

The King Ice brand has a history of experience with pop culture collabs, including with other video game mainstays like Sonic the Hedgehog and Xbox. Today, the LA-based jewelry designer revealed their latest collection of Pokémon-inspired pieces, which is available now on their website to ship internationally. The new collection includes 7 pieces, 5 of which are large bust-style pendants of Pikachu, Eevee, Bulbasaur, Charmander, and Squirtle.

A new menu inspired by Pokémon of the seas and mountains is coming to Italian-style Japanese coffee chain Pronto beginning July 11th and lasting until September 16th. The chain has revealed a selection of three new drinks with summery flavors, two new meals, and a dessert, as well a collection of original merchandise that will be available exclusively in-store at some Pronto locations.