New cute and frilly merchandise collection starring Jigglypuff coming to Pokémon Centers in Japan

The Pokémon Company’s newest merch collection is based on Pokémon that are so cute they lower their opponents’ guards, including Jigglypuff, Mimikyu, and Espurr. The new drop, called “Don’t Attack Me,” has an emphasis on reversible items, and includes apparel, home goods, and lots of accessories. Don’t Attack Me will arrive at Pokémon Centers in Japan on February 7th, and to the Pokémon Center Online on February 5th.

The centerpiece of the collection is a reversible jacket for ¥12,100 ($78.31 USD), with one side pink satin and the other purple fleece. Two styles of sweatshirts, each featuring Jigglypuff, will be available for ¥7,260 ($46.98 USD) each, and a reversible Espurr hair band will be ¥2,750 ($17.80 USD). A frilly tote bag will retail for ¥5,500 ($35.59 USD), a Mimikyu hat will retail for ¥3,520 ($22.78 USD), and pink and purple Teddiursa arm warmers will be ¥2,860 ($18.51 USD).


Five plush keychains will be ¥1,980 ($12.81 USD) each, featuring Jigglypuff, Teddiursa, Mawile, Espurr, or Mimikyu wearing bows. A reversible frilly throw blanket will be available for ¥3,300 ($21.36 USD), and a reversible Jigglypuff cushion, wearing either a pink or purple bow, will retail for ¥4,400 ($28.47 USD). Two styles of hand towels featuring Mimikyu will be ¥990 ($6.41 USD) a piece, a Jigglypuff file folder will be ¥385 ($2.49 USD), and a set of stickers will be ¥660 ($4.27 USD).


A variety of accessories include a necklace with a two-sided Jigglypuff charm for ¥1,870 ($12.10 USD), pink and purple Espurr earrings for ¥1,485 ($9.61 USD), and Jigglypuff hair clips, also for ¥1,485 ($9.61 USD). A reversible drawstring pouch will retail for ¥2,200 ($14.24 USD), a two-sided accessories case will retail for ¥3,520 ($22.78 USD), and a folding mirror will be ¥2,365 ($15.31 USD). A ruffly smartphone strap will retail for ¥2,970 ($19.22 USD), and five different acrylic keychains will be available in blind bags for ¥880 ($5.69 USD) each.

The "Don't Attack Me" collection was designed by Japanese artist and illustrator AAMY, most well known for their design of collectibles and figures. No part of this collection is expected to be available via Amazon Japan.