LEGO Pokémon sets and promotion revealed — Sets available for pre-order now ahead of release on Pokémon Day, February 27th

Today, The LEGO Group and The Pokémon Company announced the first LEGO Pokémon sets, as part of a collaboration first teased during March last year. The three main sets revealed today include models of Eevee, Pikachu, and the fully-evolved forms of the Kanto first partner Pokémon. These three sets are all primarily for display, with age ratings of 18+. All of these sets are available for pre-order starting today from both LEGO.com and Pokémon Center, and are slated for release on Pokémon Day, February 27th.

In addition to the three main sets, a Kanto Region Badge Collection set will also be available exclusively as a gift with purchase of the Venusaur, Charizard, and Blastoise set. A Mini Pokémon Center set will also be available as part of the LEGO Insiders program, however a release date for this set has not yet been announced.

Julia Goldin - Chief Product & Marketing Officer of the LEGO Group said:

“Bringing the world of Pokémon to life in LEGO bricks is both an exciting opportunity and a great responsibility. We’ve worked to combine our worlds in a way that truly celebrates the creativity, adventure, and wonder that Pokémon represents. This partnership opens up a whole new range of possibilities for Trainers and builders alike, and we can’t wait for fans to experience these new LEGO Pokémon sets.”

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Siddharth Muthyala - Design Director on LEGO Pokémon said:

“As a lifelong Pokémon fan, it's been an incredible honor to help bring these Pokémon to life in LEGO brick form for the first time. Pokémon has inspired generations of fans around the world, so our team approached the design of these sets with immense care and passion, ensuring every detail and pose truly celebrates what makes these characters so beloved. I hope fans will love building them, as much as we did designing them.”

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Gaku Susai - Chief Product and Experience Officer at The Pokémon Company International said:

“Pokémon has always inspired discovery and connection and partnering with the LEGO Group brings those qualities together with creativity and imagination into a new form. By combining Pokémon’s sense of adventure with the thoughtful design and attention to detail of the LEGO Group, we’re giving fans the chance to build, play, and tell their own stories in ways they’ve never experienced before - something we’re thrilled to see come to life.”

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A collaboration as big as this of course has more elements than just products. Between now and Pokémon Day, The LEGO Group is also running a sweepstakes for LEGO Insiders members are aged 18 or older in Canada, Denmark, Estonia, Finland, Mainland France, Germany (excludng Heligoland), Greece, Luxembourg, The Netherlands, Norway, the Republic of Ireland, Slovakia, Slovenia, Sweden, Switzerland, the United Kingdom (including Côte d'Ivoire & the Isle of Man), and the United States. This sweepstakes is structured as a Scavenger Hunt, and is based around locating codes hidden in The LEGO Group and The Pokémon Company's websites and social feeds, Pokémon GO, and the YouTube channels of certain influencers. New codes will be released each week, with 30 codes in total available for fans tot find. Each code, when put into this page on LEGO's official website will unlock a piece of LEGO Pokémon digital art for download, together with one entry into the sweepstakes. First prize in this sweepstakes is the collection of all three of the main LEGO Pokémon sets, along with travel and tickets for five people to attend PokémonXP and the 2026 Pokémon World Championships in San Francisco. Second place will receive just the three main LEGO Pokémon sets, while third, forth, and fifth place will each receive one of the three LEGO Pokémon sets in decending price order. Five other runners-up will recieve 10,000 LEGO Insider points.

The LEGO Group has also released promotional photos they commissioned of each of the three main sets in natural environments.